Delivering Spontaneity
Picture yourself at a typical trade show. Hundreds of lanyardized attendees shuffle from one booth to the next, stuffing brochures and swag into the logo’d tote they received at the entrance. Eyes glaze over as they watch yet another product demonstration. Attention wanes as they hear the “latest” spiel about medical billing, personnel legalities or “fill-in-the-blank” trade topics. While these events are informative, they can be painfully predictable.
Suddenly a man flings off his coat and starts dancing to the beat emanating from a hidden speaker. Before your mind registers that trade show tedium must have driven him over the edge, you realize that throughout the room, other men and women are doing the same thing – and they are all synchronized! Out of the blue, the entire trade show floor has erupted into a gyrating choreography.
The song ends and all the dancers just disappear, leaving in their wake those same lanyard-ized attendees – but now they are smiling and full of joy. You have just been flash mobbed!
Flash mobs have become a favorite tool of savvy event planners to infuse unmitigated delight into a mundane or predictable meeting. Attendees instantly share a sense of community when they witness the unexpected together. It is a unique way to get people talking and interacting and is much more effective than the usual cocktail mixers or ropes courses. Plus, an additional benefit is that the attendees are likely to share the product or cause beyond the actual event by telling friends and colleagues about their experience.
Although a flash mob appears to be spontaneous, it actually requires meticulous planning and execution and Covington Meetings & Events has the professional contacts to make it happen. If you would like to add surprise and delight to your next event, Covington Meetings & Events can arrange a flash mob for you on any scale – from 10 to hundreds of performers. You’ll bring spontaneous joy to all who witness it, your event will be the talk of the town and your brand unforgettable.
Contact CM&E for more information — we’ll keep it a surprise!
Source: www.mpiweb.com
