What today’s most discerning travelers are craving—and how to experience it through Kensington Tours and Covington Travel

Luxury travel is evolving. It’s no longer about simply seeing the world’s most iconic places—it’s about experiencing them in deeply personal, meaningful ways. For 2025, affluent travelers are seeking the kind of journeys that feel tailor-made, far from the crowds, with seamless service every step of the way.

At Covington Travel, we partner with Kensington Tours to deliver this next level of luxury, where custom itineraries meet insider access, and curated details make each moment unforgettable. Here’s a look at the top trends shaping high-end travel this year—and how you can be at the forefront.

Trend 1: Off the Beaten Path—Even in the Most Beloved Places

Gone are the days of checking off tourist hotspots. Today’s travelers crave authenticity. According to Kensington’s Affluent Traveler Survey, 77% are actively seeking hidden gems, and 73% want to visit places their friends haven’t.

One such rising destination is Ghana, where culture and history come alive in meaningful ways. “The vibrant music scene, festivals, food, year-round warm weather, combined with the historical attractions, including the Door of No Return, make this a good choice for travelers looking for culture and history without the crowds,” says Andrew Drummond, Kensington’s Director of Product.

Travel Maestro Tip: You don’t have to go remote to go “off the beaten path.” With a private guide and a curated route, even the most popular places can feel like your own secret discovery.

Trend 2: The Power of Seamless, Personalized Journeys

Luxury isn’t just about where you go—it’s how you get there. A full 93% of high-end travelers say they’re willing to invest more in VIP-level experiences that eliminate stress and maximize enjoyment.

Private drivers in Puglia who know the scenic roads and the best gelato stops. Seamless transitions between villa stays and yacht charters in the South Pacific. Smooth airport experiences with personalized meet-and-greet services. Kensington’s infrastructure—from Kensington Air to Kensington Villas and Yachts—lets you skip the hassle and enjoy the moments that matter.

Travel Maestro Tip: Your time is valuable. Don’t waste it navigating logistics. Let your Covington advisor and Kensington’s concierge team streamline the entire journey.

Trend 3: Shifting the Calendar for Extraordinary Moments

Peak season? Not necessarily. Savvy travelers are adjusting their timelines to enjoy better access, fewer crowds, and more authentic experiences. In fact, 81% prioritize no wait times, and 78% seek private touring options.

This opens the door to creative timing. Picture Chile’s wine country during harvest season, when you can stomp grapes with a vintner. Or Zermatt in late March, where you’ll find pristine slopes and charming, snow-dusted villages, without peak prices or lift lines.

Travel Maestro Tip: A well-timed shoulder season trip can offer all the beauty and none of the bustle.

Trend 4: Purpose-Driven Travel with a Personal Twist

The reasons people travel are more personal than ever: retirement celebrations, solo soul-searching, reconnecting with heritage, or checking a dream off the bucket list.

With Kensington’s customized itineraries, your journey reflects your story. We’ve helped travelers trace their ancestry through Germany’s Christmas markets, discover the magic of Machu Picchu with a private guide, and sail the Caribbean on private yachts for milestone birthdays.

Whether it’s a culinary pilgrimage, a safari to spot the Big Five, or a solo escape designed just for you, your purpose is our starting point.

Travel Maestro Tip: Tell us your “why.” We’ll take care of the “how.”

Trend 5: Elevated Experiences, Every Step of the Way

Today’s travelers want more than just a trip—they want a fully elevated experience, from takeoff to touchdown. That means private lounges, curated connections, and meaningful pre- and post-tour options that round out the story.

Kensington pairs luxury cruise lines with privately guided land experiences, like a personalized food tour in Buenos Aires before heading to Antarctica. Their newly relaunched Kensington Yachts offers private charters with full crew and concierge support, creating floating sanctuaries for families and friends.

With Covington Travel’s expertise and Kensington’s global reach, you’re never handed a cookie-cutter itinerary. Instead, you get something that’s entirely yours.

Let Us Take You There

At Covington Travel, we believe your travels should reflect the life you’ve built: meaningful, inspired, and tailored to your tastes. With our exclusive partnership with Kensington Tours, we bring you journeys that feel seamless, personal, and unforgettable.

Let’s design your next chapter together. Reach out to our team today for a complimentary consultation.